Goods and Services and Community Involvement
Billabong is famous worldwide for its designer beach themed apparel, swimwear, surfboards, skateboards, wetsuits and accessories. However, Billabong limited have many other brands including Element, Von Zipper, Honolua Surf Company, Kustom, Palmers Surf, Nixon, Xcel, Tigerlily, Sector 9 and RVCA (these all sell very similar products). Billabong is a fairly expensive designer brand, and many people are attracted to their products so as they can wear the logo. However, billabong also provide a service to their many sporting teams and sports people whom they sponsor (such as the brazil girls billabong team in the image below). Billabong pay for training, equipment, competitions (etc) in order to have their brand as the logo of these teams. This also gives Billabong a better look, as they are giving back to the community which may encourage people to shop at their store.
Billabongs goods are known worldwide for their high quality condition, and the care taken in order to give the product its highest potential (such as the unique 3 seamed design on the board shorts which makes them more durable as well as fashionable).