Future Opportunities and Threats
Billabong International Limited has gone through many rough patches and successes during its time as a business, but there will be many opportunities and threats to come. Billabong sells most of its products during the summer in Australia, so within a few months the company should be back on its original track. In addition, now the Billabong sweatshops have been revealed it may be an opportunity for Billabong to right themselves once again by shutting these sweatshops down, and promoting themselves in a new light (one in which fair labour is used). However, if these ethical issues are not faced, sorted or mentioned by the company it could become a much more serious threat, as they are now in the open about the wrong that the company have done, and if they still decide to carry on using unfair labour many of there customers may leave. Moreover, the increasing popularity in Australian Beach Culture may cause more rivals to appear, offering a huge threat to the business. In contrast, if BBG can both keep rivals away and advertise themselves correctly, the demand for Beach culture fashion will definitely be to their advantage- their sales would increase and their popularity would soar once again.